Ads on Tablets: 47% Engage, Says IAB | ClickZ

Nearly half, 47 percent, of tablet users say they engage with advertisements more than once a week. That's according to a recent report from the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence.

On the smartphone side, 25 percent of users said they have the same weekly engagement. Following ad engagement, 80 percent of smartphone users and 89 percent of tablet users take action, said the report.

powerful stuff!

also in the clickz article, 30%+ of mobile users said they were likely to search for offers near their current location...