Berkeley Study: Half-Star Change In Yelp Rating Can Make Or Break A Restaurant | TechCrunch

it's all about the stars and rounding. yelp publishes all the reviews and scores, but the "official" star rating is rounded to the nearest half. and most visitors skim...
two restaurants, one with a 3.74 rating and one with 3.76 rating, are similar in actual equality, but because they’ll get rated by yelp 3.5 and 4.0 respectively, could receive dramatically different reservation rates.
via (click through to read the whole article)