I've been leery of "high-visual" services like pinterest and instagram for not-so-visual clients, but this article on the convince and convert blog ofers up a few ideas outside the bridal boutique and housewares commercial applications I've seen everywhere else. here's one tip:
2. Create a Pinterest Newsroom
If you are pinning one press release, why not create a corporate newsroom pinboard to showcase it, along with your other media/news assets? It can mirror your website’s newsroom, or enhance it with fresh material. Here is a great example from Cisco.
In addition to press releases and infographics, your newsroom pinboard can include news clips, company blog posts, short pitches or expert opinion comments, video – even executive headshots and logos. Just make sure that anything pinned to your newsroom is legible enough to entice clicks, properly trademarked and approved for public use.
Another powerful media tool is an executive staff pinboard, which links headshot photos to biographies, bylined articles and other content that demonstrates their credibility as an expert resource.
When you quote them in a press release, try linking their name directly to their pinboard for added oomph.