another adoring paean to pinterest, this time with a video. ok, pinterest is the fastest growing service ever. ok, it drives more traffic than anything except facebook and stumbleupon (who? yes, it's still number 2). from the marketingprofs piece:
So, does all the data show that Pinterest, that red-hot online pin board, is worth your time, energy, and effort? Can folks who don’t give a pin about about making their own panna cotta or holiday buntings still use Pinterest for their business?
Yes. And, most definitely, yes!
that's great, but..I am still waiting to hear a better breakdown of who's receiving all these referrals to verify the value for business outside the fashion, decor and similarly visual sectors. I saw an article on oreck's pinboards, and some appear to be attracting followers and some engagement.
but I am looking for a case study on a non-intuitive brand that is generating conversions from pinterest activity and showing superior ROI to other social activity. I'm no purist - conversion doesn't have to be pinterest-referred sales. rather, it could be something like driving to interact on FB (not just another Like) or sign up for coupons or news.