from the announcement on LinkedIn's blog:
Millions of you are coming to LinkedIn everyday to discover and discuss what matters most to your professional life. And today, we’ve started to roll out a simpler and easier way to navigate Homepage experience that offers quick access to the relevant information and updates that help you be great at your job.
So what’s new?
It looks like LinkedIn is putting a lot of effort to promote LinkedIn Today, and I believe this could be a great way to generate buzz around your business and establish your company as the go to resource in your industry. The question is how does one get featured on Linked in Today.
According to Linkedin they look at these three factors.
The links that members share, like, and comment on the most
Based on the industry assigned to profiles
A higher preference is assigned to recent articles if they’re being shared quickly by a broad base of members
Here are some suggestions to help your articles get picked up in LinkedIn Today.
Include a LinkedIn share button on your site
Contact the LinkedIn business development team at firstname.lastname@example.org
Share your articles with your connections