Facebook goes for the LinkedIn crowd with new app, BranchOut (via memeburn)

Facebook has clearly grown weary of losing business-oriented members to social networking rival LinkedIn, and have decided to do something about it.

That paradigm has existed almost since social networking began and has developed into something of a lore. Popular, social searches happen on Facebook, but when it’s time to get serious and “grow up”, you move over to LinkedIn.

Branchout is a new Facebook application that seeks to add career networking to the Facebook universe. According to TechCrunch, “the application unlocks massive amounts of career data about my friends and friends of friends that was just impossible to get to before.”

This application allows you to search by company name to discover which of your friends work there, or used to work there. If they have also downloaded the application, then you can see which of their friends are also part of that company. This information could of course lead to a referral and a job. BranchOut believes that 80% of all job opportunities are the direct result of networking with friends.

Downloading the application is an interesting exercise. I did not know that one of my friends worked at Disney, one at NBC Universal, and another at the World Bank. Suddenly I am more impressed with my friends. I did, however, know that six of my friends worked “at freelance.”

BranchOut is a great idea and a welcome addition to the Facebook application family. The job boards, insider tips and additional information will, no doubt, come in handy. But it does rely on your friends keeping their work info up-to-date, which is often not the case.

As it is with so much of Facebook, they are offering a handy, clever app that will suit the masses who use it, but for detailed and comprehensive business searches, the specialised focussed nature of LinkedIn is still a superior service.

App Lets Brands Add Groupon-Like Deals to Facebook Pages (via mashable)

Wildfire, makers of promotional tools for brands on Facebook, is releasing a new application that lets marketers and brands turn their Facebook Page or website in to a deal hub.

The new application is called Group Deals, and it is designed to be like a do-it-yourself Groupon add-on to Facebook Pages and company websites via Facebook Connect. Wildfire users can create and define their own deal-a-day style promotions, which will allow interested brand fans to purchase the deals via their PayPal accounts.

During the setup process, application users can set the value of the deal, define the threshold needed to activate it and link it to their e-commerce system through their own pre-defined discount codes. Brands can also set deal terms and conditions and customize the appearance of the check-out page, as well as use their own images to tweak the application’s appearance. The final step is to the publish the deal to a Facebook Page or a company website.

Given that Group Deals are heavily tied to the Facebook (Facebook) platform, users who sign up for deals can publish the activity to their newsfeed or invite their Facebook friends to join them to unlock the promotion in the question.

Wildfire is using the PayPal API, which means PayPal will help them to track and manage the entire deal buying process, and automatically notify buyers if and when the deal is activated.

As the group buying trend continues to grow, brands and marketers are sure to be curious about how they can apply the deeply discounted deal model to their own products and services. Wildfire’s Group Deals option lets them do just that within Facebook’s network of nearly 500 million members and on their own sites.

Obviously, there’s huge potential here. We expect creative brand campaigns tied to group discounts, and even think there’s enough here to help brands use social media to significantly impact sales.

Add a Google Sitemap for your Posterous Blog (via Web Development Blog)

older post, but interesting info for posterous users interested in seo


Posted by finalwebsites.com -
November 18, 2009



Posterous is a great hosted Blog system that we talked about in this blog about social media services. The current version has already a lot of features like custom themes and functions for services like Twitter and Facebook.

The best of all their service is still free!

I noticed the last weeks that Google doesn’t index all my Posterous pages and that while I point my blog Prime Blogger to a .com domain name. My first idea was a missing Google Sitemap. I tried before to add my Posterous site to my Google Webmaster Tools account, but this requires a custom meta tag on your homepage or you need to upload a unique file to your site to proof the ownership. I suggested a function for a Google Sitemap to Brett from Posterous  and he gave me the hint that I’m able to change the HTML using a custom theme and yes this is key to get your site accepted in your Google Webmaster Tools account.

Just add your site to your account and choose the meta tag to proof the sites ownership:

verify ownership


Next surf to your Posterous site and in the control panel choose your blog -> Settings -> Theme and customize my site -> Advanced.

Paste the meta tag code into the code box at the top. Save the settings and confirm to copy your custom theme settings.

meta posterous


Now it’s possible to confirm the website ownership within the Google Webmaster Tools. Next we like to add a sitemap, click Site Configuration -> Sitemaps -> Submit a sitemap

Posterous doesn’t offer a Google sitemap format but you can use the XML feed instead. This gives you not a complete sitemap but at least you can submit the latest 20 blogs to Google. I hope it helps…


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Oh My Heavens ~ THANK YOU!!!! I’ve been trying off and on for over a week to verify my posterous, which I attached to my blog as media.lakepowellrealty.net and just could not figure it out. Thank you!!

Comment by Heather Rankin on January 24, 2010 @ 11:18 am

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Facebook Preparing To Release Simple Privacy Settings (via allfacebook)

-Privacy Camera-Facebook’s Public Policy Director, Tim Sparapani, spoke with Kojo Nnamdi today in Washington, D.C. and stated that the company would soon release simple privacy settings in the coming weeks. In addition to defending the company’s position for providing an extensive number of privacy settings (a position which is legitimate), Sparapani stated that there will be “simplistic bands of privacy that [users can choose from” in the “next couple weeks”.

Given that the company has come under significant pressure over the past couple weeks over new programs, including the highly controversial “Instant Personalization” program, it’s not surprising to hear Sparapani announce these features. What’s even more significant is that from the sounds of things, these “simple” privacy settings sounds as though they’ve most likely been in the works for a short period of time.

What I’m still wondering is why Mark Zuckerberg or any other executive haven’t made a formal announcement stating that they are listening. While representatives of the company’s communications department have stated that the company is listening and will effectively do the right thing, no formal statement has come from Mark Zuckerberg.

Perhaps this is a test of Mark’s ability to delegate some of the communication to the general public, however I’m pretty sure that most people want to hear that the company is listening from Mark’s own mouth (or at least a blog post under his name). While we are still waiting to hear from the company about the potential for making changes to the “Instant Personalization” program, just knowing that they are looking to simplify the privacy settings further is definitely reassuring.

If you want to listen to the full interview with Tim Sparapani, you can listen to it here. Do you find Facebook’s announcement of impending changes reassuring? Do you think the changes will be sufficient?