TV, Newspapers Still Best for Advertising |

Online Ads “Annoying” And “Distracting”

Although only 3 in 10 consumers (and just 16% of marketers) believe that online advertising is not effective, consumers don’t appear to have warmed to online ads. When asked to select from a list of adjectives to describe them, “annoying” led the list at 68%, followed by distracting (51%), all over the place (46%), invasive (38%) and creepy (16%). Just 14% described them as eye-catching, 10% as clever and 7% as persuasive. 6% feel online ads are evil.