In a blog post, product manager Kevin Weil said that global brands using Promoted Tweets can now send tailored messages at different times and customized for users in different countries. With election season in full gear, the capability will come in handy for political advertisers looking to target specific messages to voters in key states and cities.
British Airways, Coca Cola, the Washington Post and Wendy's have beta-tested the targeting for several weeks, according to the blog post, and the feature is now available to all Promoted Tweets customers. Advertisers can compose targeted Tweets using the newly enhanced Tweet box in ads.twitter.com.
excerpt; click on link to see whole article