An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits | Beth’s Blog

Choosy nonprofits choose Beth.


Beth Kanter, that is, for spot-on strategy and implementation advice. Here's a snippet from a chat Beth had recently with a member of Facebook's strategic partnerships team. Libby had this to say about the social media giant's goals in working with causes and nonprofits:

Facebook is all about sharing and connecting.  On Facebook, people connect with friends, family, their communities and the issues and causes they care about most.  Causes can be some of most personal things that individuals connect with and represent as part of their identity on Facebook.

Our goal is simple: we want to provide causes and nonprofits with the tools that they need to best utilize our platform.  We work to empower the millions of people and organizations that use Facebook to create high-impact solutions to problems big and small, all over the world.

via (click through to read the full interview)

good stuff - and Beth indicates that FB is not just talking the talk. Don't forget to read the comments on Beth's posts - some of the best people working in the nonprofit space today chime in on a regular basis.

photo: Beth's Blog 2012