[MARCH 2009] MINNEAPOLIS – It’s a typical sight at local Dairy Queen® locations where people are sharing smiles and stories over delicious food and cravable treats. For nearly 70 years, the all-American favorite and treat category leader has been a trendsetter, such as with the often imitated but never duplicated signature Blizzard® Treat. Now, after more than 200,000 mentions of the brand in the blogosphere, the DQ® system is joining the conversation by initiating the official Dairy Queen blog, which makes sense for a brand that is social by nature.
To kick off the blog, Dairy Queen offered bloggers a deal they couldn’t refuse. The first 250 bloggers who answered the question “What deal would you make with us to try our new Sweet Deals value menu?” received a Sweet Deals gift card. The most creative answer won Sweet Deals every week for a year. Sweet Deals offers more than 20,000 combinations of food, beverages and treats at value prices where the more you eat, the more you save.
dq recognized that getting attention from other bloggers was the fastest way to gain traction for their own blog...part of an effective, grass-rootsy SM presence