5 Tips for Social Media Marketing Success | (via Web Ad.vantage)

When selecting the sites  to target in your social media marketing efforts, it’s easy to fall into the trap of just going after big fish like Facebook and Twitter, simply because they’re more popular.  But smaller, lesser-known social media sites can be huge winners, especially if they cater to a very specific topic or niche audience.  For almost any given topic, you can bet there’s a social media site of some sort dedicated to it, even if it’s just a forum or message board.  What’s more important than getting your message in front of the most eyeballs?  Getting your message in front of eyeballs that are attached to the people who would be most interested in what you’re selling!

with all the noise going on about myspace's demise, refreshing to hear an  alternative pov