If it takes three contacts to establish a rapport in person, it probably takes at least seven contacts online — and some strategists suggest that it really takes as many as 21 before the typical online relationship turns transactional. Whatever the number, there are some protocols that need to be understood, especially if you are pitching yourself to media contacts.
via boss.blogs.nytimes.com click through for full article
personally, the new math she uses to estimate how many times a suitor must earn her attention before asking to stay over feels a little too rounded to me, but she has a point. one piece of advice for the writer: email filters will remove the most egregious of the offenders....
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