New Tool For Brands' Instagram Campaigns | Business Insider

I've been skeptical about the value of instagram for non-visually oriented brands. the new app from venueseen described in business insider doesn't change my mind - visual brands will do a lot better with integrating instagram submissions on their site than, for example, a maker of commercial ovens.
The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company's campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.
via click for full article