that was fast. following on my post the other day about youtube's opening up of external annotation, here's an example of how retailers are using the feature to make awareness to transaction shopping almost seamless.
Todd Pollak, industry director of retail at Google, summarized what he calls the first "Nonline holiday shopping season" in a blog post. "In short, the shopper's journey looks less like a funnel and more like a flight map, and the lines between online and offline shopping experiences are blurring," he noted.
via clickz.com click through for full article