Embeddable Tweets Packing More Punch | PCMag.com

good news from the makers of the embeddable tweet - it will now act like it does on twitter.com no matter where you stick it.
"Embedded Tweets display photos, videos, article summaries and other content shared in a Tweet, just like you see on twitter.com," Twitter said in a blog post. "You can also view retweet and favorite counts to better understand engagement, and we've made some tweaks to the design so that embedded Tweets are easier to read."
via pcmag.com click through for whole article


Like It? Click and It's Yours on YouTube | ClickZ

that was fast. following on my post the other day about youtube's opening up of external annotation, here's an example of how retailers are using the feature to make awareness to transaction shopping almost seamless.

Todd Pollak, industry director of retail at Google, summarized what he calls the first "Nonline holiday shopping season" in a blog post. "In short, the shopper's journey looks less like a funnel and more like a flight map, and the lines between online and offline shopping experiences are blurring," he noted.
via clickz.com click through for full article


Link Directly to Your Website On YouTube | reelseo.com

gotta agree, this is cool stuff. now everybody who jumps through a few "I'm not a scammer" hoops can leverage their quality video work...and get some verifiable roi. brand new news, although everyone will have it tonight or tomorrow. check out the reelseo writeup for more. h/t to mark traphagen
So everyone rejoice, it's here!  You can now link within videos to do just about everything now: send people to other videos, send people to a featured video, send people to the merch store, and send people to your website.  This interactive video thing is awesome, and it increases the power of what you can do with YouTube videos.
via reelseo.com click through for full article


LinkedIn Releases API, Opens Floodgates | Adweek

linkedin continues to move aggressively to increase its allure for advertisers. this excerpt describes why an API is so important for big advertisers:
An ads API is like steroids for an ad platform. Consider Facebook. The social network in 2009 began letting a few companies access its ads API and brought even more on board in 2010, when advertising revenue grew 145 percent to $1.87 billion. The following year Facebook officially released the ads API, which would open it up to more developers who would be able to manage and run more ads for marketers. Facebook closed 2011 with $3.15 billion in ad revenue; it already has $2.95 billion in ad revenue over the first three quarters of 2012. Obviously the ads API isn’t the only reason Facebook has seen such a steep rise in ad revenue—hitting a billion users and increasing ad rates certainly helped—but the API definitely catalyzed that growth.
via adweek.com click through for full article


LinkedIn Refreshes Profile Pages | Adweek

a post about LinkedIn's new Endorsements feature I wrote on my btrandolph.com blog has been getting a lot of comments in a LinkedIn group, but that's just the tip of the iceberg for changes. LinkedIn recently made huse enhancements to functionality and formatting for brand pages, and now that comes to personal profiles, too. Check out the full article in Adweek for deets.

LinkedIn is revamping its core profile pages.

Starting Tuesday (Oct. 16) the company's 175 million users will see a host of new tools and user options on their Linkedin profile pages, part of an overhaul CEO Jeff Weiner described as “one of the biggest changes to a LinkedIn pillar product in the company’s history,” during an event at its Moutain View, Calif., headquarters.

The changes to Linkedin's profiles include several new photo, biography and editing options. But overall, the biggest difference in profile pages are a series of new features Linkedin hopes will encourage users to share a whole lot more content via the networking site.

via adweek.com click for full article


can myspace make it back in the charts?

for as long as music has been performed, performers have seized fame and had it snatched away again. sometimes this is due to a fickle public. sometimes it happens because an arist hits the skids creatively or physically. but sometimes, if they (and we) are lucky, they find fresh energy and step again to the front of the stage. elvis in 68. aerosmith in the 90's.

like the musical artists it helped fans to celebrate, myspace seized fame as an early icon of social media. users found and shared with like-minded peers. new and established bands found a new channel for releasing music and communicating with their fan base. then, it faded away. sure, the audience was fickle. sure the site made missteps and lost its focus. and now, with fresh investors and poster comeback wannabe justin timberlake leading the way, myspace is launching its bid to get back in the spotlight. 

if you haven't seen the teaser video for the relaunch, here it is:

The new Myspace from Myspace on Vimeo.

I'm a music fan. but I'm an older one, so I missed the myspace bus the last time round, other than occasionally finding a cool richard buckner track there or something. this writeup was triggered by a post in one of my facebook groups that was itself a reposting on an article on the culture-ist: "will myspace bring sexy back to the social media stage?" despite the lameass title - social media has been and remains all about the sexy - the article does a good job highlighting the goods and the bads of the as yet un-relaunched relaunch. here is an excerpt describing two cool features of the new myspace:  

Like Facebook, there’s a “friend” button attached to an artist, but unlike Facebook, Myspace isn’t built on exclusivity. When you “friend” an artist there’s no awkward wait time when you angst about whether or not your invitation’s going to be accepted or not. Connections are automatically established at the click of a button. There’s less of a fluctuating social hierarchy. Once you’ve connected to your favorite artist, you’re able to keep track of their updates in case they put out new songs or are about to embark on a world tour, but the really cool part is you’ll also get to keep track of what your favorite artist is listening to. So, the next time you’re listening to a track and your friend asks you, “Who is this new folksy band?” You can nonchalantly say something along the lines of, “Oh this? This is ________. Rihanna introduced me to them.”

One feature that has been getting a lot of press attention (and it’s easy to see why) is the opportunity and possibility for fans to see their profile publicized on their favorite artist’s page as a #1 fan, which not only gives them bragging rights, but also a chance to be recognized by one of their favorite artists; it’s very similar to getting  retweeted by your favorite celebrity. These personalized touches and virtual interactions might make Myspace a prominent platform  among the social media landscape.

via thecultureist.com read the article - def worth the read

I was the first to comment on the posted article on linkedin:

 the 'new' myspace looks like a combination of pinterest and facebook. they have one big advantage - a database of users from back in the day. that is diminished somewhat by the age of their prinary demo - young ppl tend to cycle email addresses as they progress. can they recapture the music crowd? I think maybe if they partner with some big players and every soundcloud out there and function as a distribution hub for other social channels so casual users don't need to GO to myspace to benefit.

I'm one of those users, so I did get the announcement and that prompted me to look at the press coverage, and I will certainly try out the service when it goes live. so friend me or something. 

wsj says instagram leads twitter in race for ad moolah. I say they're wrong.

the wsj contends that comscore's numbers put instagram ahead of twitter in the race for advertisers' dollars:

Here’s why the “daily user” metric matters: It’s a measurement of how many users (roughly) check the app every single day. That’s important for selling advertisements, because the more engaged a user is, the more likely they are to click on an ad.

Basically, better engagement typically leads to better monetization.

via blogs.wsj.com click to read the full article

congrats to instagram on their impressive adoption growth. however, I question the implication that this means instagram is further along the road to monetization. the article actually throws up a red flag in stating the TOTAL number of twitter users is much higher due to desktop users and acknowledging that instagram is only on mobile. but the point is just left hanging. left in the editing room was the conclusion that if only 60% of twitter use is on mobile, the total count should be nearly 70% higher!

the other question relates to the nature of engagement on the two services. the findings show that instagram beat twitter out in the average amount of time spent using the app. first, I would eliminate the minority obsessive users of each by looking at median time. then, I would want to see the median time spent on each app per visit. - I use instagram mostly to check in and rarely browse others' pics. I would suggest that twitter has a much better shot at driving actual conversion for advertisers since the ads will be integrated in the use process (reading streams, participation in conversations) rather than an interruption of the use process.

New Social Media Measurer Ohtootay Reveals All (or most) | TechCrunch

money shot: new social media analytics outfit ohtootay lets marketers track posts all the way through to website conversion - even when the post doesn't point directly to the e-commerce site! too cool, right?

the innovation lets online business break free of last click bias that wants to credit the site that led a visitor directly to the conversion page without considering pages or channels that may have influenced the conversion. side note: this is what led don draper to drink.

I liked this tidbit, too:

One of the platform’s standout features is its competitor comparison tool. That is, it can track what your company’s performance looks like versus competitors on Facebook, Twitter, Pinterest, and even the iPhone App Store, Android app store (Google Play) and Facebook’s App Center. “In some senses, Ohtootay is compete.com for social media and mobile apps,” Mark explains. “And we believe that angels, VCs and social media managers that are armed with this kind of data will be way more effective decision makers than their peers who only navel-gaze at their own data in isolation,” he says.
via techcrunch.com click through to full article


Show ads with your Google+ Page endorsements | Google AdWords Help

Last week I posted on why Google "Plus Ones" help links pop more in search results than Facebook likes. Here's some great tips straight from Google on how to makes the same Plus magic happen in your ads


George creates a Google+ Page for his company, Happy Burgers. He also creates an AdWords campaign, some ads, and then a social extension by linking his Google+ Page to his campaign. When 32 people +1 one of his ads, Happy Burgers' page will receive 32 new +1's.  Alternatively, if George connects his AdWords campaign to his Google+ Page after it already had 32 +1's, all of his ads can now have these +1's as social annotations.

via support.google.com click through to read the whole article