that was fast. following on my post the other day about youtube's opening up of external annotation, here's an example of how retailers are using the feature to make awareness to transaction shopping almost seamless.
Todd Pollak, industry director of retail at Google, summarized what he calls the first "Nonline holiday shopping season" in a blog post. "In short, the shopper's journey looks less like a funnel and more like a flight map, and the lines between online and offline shopping experiences are blurring," he noted.
gotta agree, this is cool stuff. now everybody who jumps through a few "I'm not a scammer" hoops can leverage their quality video work...and get some verifiable roi. brand new news, although everyone will have it tonight or tomorrow. check out the reelseo writeup for more. h/t to mark traphagen
So everyone rejoice, it's here! You can now link within videos to do just about everything now: send people to other videos, send people to a featured video, send people to the merch store, and send people to your website. This interactive video thing is awesome, and it increases the power of what you can do with YouTube videos.